Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.”

While brands and front-row fashionistas alike are enjoying Shanghai Fashion Week, China’s fashion influencers are also celebrating and sharing their experiences and insights from the event. This year’s edition saw the first Fashion Influencer & New Media Summit take place on Sunday, and it featured some of the country’s most pop...

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.

On Oct. 15, it was reported that Ant Financial, the financial arm of Alibaba Group made a $210 million of strategic investment in the Indian delivery startup Zomato.

This post was excerpted and adapted from Street Fight’s latest report, Local’s Voice-Based Future: The Rise of AI and Voice Search. Download the full report here, and stay tuned for more insights from Street Fight.

Google continues to take steps in a long march towards pervasive visual search. The latest came at its annual “Made by Google” event yesterday, in which Google Lens was included in an AI-themed procession of product announcements.Specifically, Lens will be available natively in the new Pixel 3. Previously, it was available ins...

Much of the discussion surrounding Google Assistant is focused on Google Home. But the Assistant is far more widely distributed on smartphones.

In my hometown of San Luis Obispo, California, there used to be a handful of local bookstores that were fixtures in the community. In my youth, I spent many hours wandering the aisles of Leon’s Books and The Novel Experience on Higuera Street, the main drag, back when that was a thing one did.

A few days ago Tencent officially announced a major restructuring (Link in Chinese), the third ever in company history. The move is a big deal for the Chinese internet industry as the repositioning of Tencent’s divisions reveals much about their long strategy and where they believe the future key internet and technology sector b...